Zijun (June) Shi

Hong Kong University of Science and Technology (2019 - present)

         Assistant Professor of Marketing​

Substantive: Technology-driven Marketing, Market Regulation, Public Policy. ​
Industries: E-Commerce Platform, Fashion, Social Media, Transportation. 
Methodological: Structural Models, Causal Inference, Applied Game Theory, Machine Learning.

• “Hype News Diffusion and Risk of Misinformation: The Oz Effect in Healthcare,”  Zijun (June) Shi, Xiao Liu, Kannan Srinivasan (2022). Journal of Marketing Research, 59(2), 327-352.

  • ​Selected Media Coverage: American Council on Science and Health

• “Freemium as an Optimal Strategy for Market Dominant Firms,” ​Zijun (June) Shi, Kaifu Zhang, Kannan Srinivasan (2019). Marketing Science, 38(1), 150-169.​​​

• “Can Market Power Be Controlled by Regulation of Core Prices Alone?: An Empirical Analysis of Airport Demand and Car Rental Price,” Achim Ingo Czerny, Zijun (June) Shi, Anming Zhang (2016). Transportation Research Part A, Vol. 91 (September), 260-272.

• “Design of Platform Reputation System: Optimal Information Disclosure,”  Zijun (June) Shi, Kannan Srinivasan, Kaifu Zhang (2022). Conditionally Accepted at Marketing Science.

• “How Do Fast Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media.”  (with Xiao Liu, Dokyun Lee, Kannan Srinivasan) Under review.

• “The Effect of Voice AI on Consumer Purchase and Search Behavior.” (with Chenshuo Sun, Xiao Liu, and Anindya Ghose) Under review.

• “Mergers and Product Repositioning: Evidence from the Airline Industry.” (with Xin Wang, Yushu Zeng, Soo-Haeng Cho) Under review.

• “How to Sell Electric Vehicles?: The Impact of Direct Channel” (with Ting Zhu, Xubing Zhang, Mengze Shi)

• "Pricing as a Signal for Software Upgrade." (with Stylianos Despotakis, Kannan Srinivasan)

HKUST Business School

• Marketing Management (Spring 2020, Fall 2021).

CMU, Tepper School of Business

• Marketing I (Spring 2019). Pricing Strategy (Fall 2017).

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