Academic Appointment

Hong Kong University of Science and Technology (2019 - present)

         Assistant Professor of Marketing

Research

Research Interest

Substantive: Technology-driven Marketing, Information, Market Regulation, Public Policy. ​
Industries: E-Commerce Platform, Fashion, Social Media, Transportation, Healthcare. 
Methodological: Structural Models, Applied Game Theory, Machine Learning, Causal Inference.

Publication

Working Papers

  • “How Do Fast Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media.”  (with Xiao Liu, Dokyun Lee, Kannan Srinivasan) Under review.

  • “The Effect of Voice AI on Consumer Purchase and Search Behavior.” (with Chenshuo Sun, Xiao Liu, and Anindya Ghose) Under review.

  • “Mergers and Product Repositioning: Evidence from the Airline Industry.” (with Xin Wang, Yushu Zeng, Soo-Haeng Cho) Under review.

  • “How to Sell Electric Vehicles?: The Impact of Direct Channel” (with Ting Zhu, Xubing Zhang, Mengze Shi)

  • "Pricing as a Signal for Software Upgrade." (with Stylianos Despotakis, Kannan Srinivasan)

Education

Carnegie Mellon University (2014–2019)

                Ph.D. in Industrial Administration (Marketing)

                M.S. in Machine Learning​

University of British Columbia (2012–2014)

                M.S. in Business Administration (Transportation Economics)

 

Shanghai Jiao Tong University (2008–2012)

                B.S. in Electric Power Engineering and Automation

Teaching

HKUST Business School

  • Marketing Management (Spring 2020, Fall 2021).

CMU, Tepper School of Business

  • Marketing I (Spring 2019). Pricing Strategy (Fall 2017).

Awards, Grants and Honors

  • Hong Kong RGC Grant (General Research Fund), Principal Investigator, 2022

  • Hong Kong RGC Grant (Early Career Scheme), Principal Investigator, 2021

  • MSI Research Grant, 2020

  • HKUST Faculty Start-up Fund, 2019

  • INFORMS Marketing Science Doctoral Consortium Fellow, 2018

  • The Dipankar and Sharmila Chakravarti Doctoral Fellowship Award, 2017

  • Presidential Graduate Fellowship, 2017

  • AMA-Sheth Foundation Doctoral Consortium Fellow, 2017

  • INFORMS Marketing Science Doctoral Consortium Fellow, 2017

  • Deans Research Fund, 2016

  • William Larimer Mellon Fellowship, Carnegie Mellon University, 2014-2018

Industry Experience

Alibaba Group

  • Research Intern (Summer 2015)

  • Research Intern (Winter 2018)

PwC

  • Consulting Project (Spring 2019)