Zijun (June) Shi

Hong Kong University of Science and Technology (2019 - present)

         Assistant Professor of Marketing​

Substantive: Technology-driven Marketing, Online Marketplaces, Market Regulation, Social Media. ​
Methodological: Structural Models, Machine Learning, Causal Inference, Applied Game Theory.

• ​“How Do Fast Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media.”  Zijun (June) Shi, Xiao Liu, Dokyun Lee, Kannan Srinivasan (2022). Conditionally accepted, Journal of Marketing Research.

• “Design of Platform Reputation System: Optimal Information Disclosure,”  Zijun (June) Shi, Kannan Srinivasan, Kaifu Zhang (2022). Forthcoming at Marketing Science.

• “Hype News Diffusion and Risk of Misinformation: The Oz Effect in Healthcare,”  Zijun (June) Shi, Xiao Liu, Kannan Srinivasan (2022). Journal of Marketing Research, 59(2), 327-352.

  • ​Selected Media Coverage: American Council on Science and Health

• “Freemium as an Optimal Strategy for Market Dominant Firms,” ​Zijun (June) Shi, Kaifu Zhang, Kannan Srinivasan (2019). Marketing Science, 38(1), 150-169.​​​

• “Can Market Power Be Controlled by Regulation of Core Prices Alone?: An Empirical Analysis of Airport Demand and Car Rental Price,” Achim Ingo Czerny, Zijun (June) Shi, Anming Zhang (2016). Transportation Research Part A, Vol. 91 (September), 260-272.

• “Accelerating the Diffusion of a Radical Innovation through Company-owned Stores: The Case of Electric Vehicles.” (with Ting Zhu, Xubing Zhang, Mengze Shi)

• “The Effect of Voice AI on Consumer Purchase and Search Behavior.” (with Chenshuo Sun, Xiao Liu, and Anindya Ghose) Under review.

• “Mergers and Product Repositioning: Evidence from the Airline Industry.” (with Xin Wang, Yushu Zeng, Soo-Haeng Cho) Under review.

• "Dynamic Pricing with Uncertainty in Software Upgrade." (with Stylianos Despotakis, Kannan Srinivasan)

HKUST Business School

• Marketing Management (Spring 2020, Fall 2021, 2022).

CMU, Tepper School of Business

• Marketing I (Spring 2019). Pricing Strategy (Fall 2017).

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• Hong Kong RGC Grant (General Research Fund), Principal Investigator, 2022

• Hong Kong RGC Grant (Early Career Scheme), Principal Investigator, 2021

• Dean’s Recognition of Teaching Excellence, 2020, 2021

• MSI Research Grant, 2020

• HKUST Faculty Start-up Fund, 2019

• INFORMS Marketing Science Doctoral Consortium Fellow, 2018

• The Dipankar and Sharmila Chakravarti Doctoral Fellowship Award, 2017

• Presidential Graduate Fellowship, 2017

• AMA-Sheth Foundation Doctoral Consortium Fellow, 2017

• INFORMS Marketing Science Doctoral Consortium Fellow, 2017

• Deans Research Fund, 2016

• William Larimer Mellon Fellowship, Carnegie Mellon University, 2014-2018