Zijun (June) Shi
I am an Assistant Professor of Marketing at HKUST. I use economic theory, econometrics, and machine learning to study technology-driven marketing and marketing-driven solutions to social issues (e.g., sustainability, inclusivity, and inequality).
E-mail: juneshi@ust.hk
Academic Appointment
Assistant Professor, HKUST Business School (2019 - present)
Research
Publication
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“How Do Fast Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media.” Zijun (June) Shi, Xiao Liu, Dokyun Lee, Kannan Srinivasan (2022). Conditionally accepted, Journal of Marketing Research.
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“Design of Platform Reputation System: Optimal Information Disclosure,” Zijun (June) Shi, Kannan Srinivasan, Kaifu Zhang (2022). Forthcoming at Marketing Science.
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“Hype News Diffusion and Risk of Misinformation: The Oz Effect in Healthcare,” Zijun (June) Shi, Xiao Liu, Kannan Srinivasan (2022). Journal of Marketing Research, 59(2), 327-352.
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Selected Media Coverage: American Council on Science and Health
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“Freemium as an Optimal Strategy for Market Dominant Firms,” Zijun (June) Shi, Kaifu Zhang, Kannan Srinivasan (2019). Marketing Science, 38(1), 150-169.
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“Can Market Power Be Controlled by Regulation of Core Prices Alone?: An Empirical Analysis of Airport Demand and Car Rental Price,” Achim Ingo Czerny, Zijun (June) Shi, Anming Zhang (2016). Transportation Research Part A, Vol. 91 (September), 260-272.
Education
Carnegie Mellon University (2014–2019)
Ph.D. in Industrial Administration (Marketing)
M.S. in Machine Learning
University of British Columbia (2012–2014)
M.S. in Business Administration (Transportation Economics)
Shanghai Jiao Tong University (2008–2012)
B.S. in Electric Power Engineering and Automation
Teaching
HKUST Business School
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Marketing Management (Spring 2020, Fall 2021, 2022).
CMU, Tepper School of Business
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Marketing I (Spring 2019). Pricing Strategy (Fall 2017).
Awards, Grants and Honors
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Hong Kong RGC Grant (General Research Fund), Principal Investigator, 2022
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Hong Kong RGC Grant (Early Career Scheme), Principal Investigator, 2021
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Dean’s Recognition of Teaching Excellence, 2020, 2021
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HKUST Business School Research Fund, 2020
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MSI Research Grant, 2020
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HKUST Faculty Start-up Fund, 2019
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INFORMS Marketing Science Doctoral Consortium Fellow, 2018
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The Dipankar and Sharmila Chakravarti Doctoral Fellowship Award, 2017
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Presidential Graduate Fellowship, 2017
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AMA-Sheth Foundation Doctoral Consortium Fellow, 2017
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INFORMS Marketing Science Doctoral Consortium Fellow, 2017
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Deans Research Fund, 2016
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William Larimer Mellon Fellowship, Carnegie Mellon University, 2014-2018