Publication
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​“The Effect of Voice AI on Digital Commerce.” Chenshuo Sun, Zijun (June) Shi, Xiao Liu, Anindya Ghose (2024). Information Systems Research, forthcoming.
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​“How Do Fast Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media.” Zijun (June) Shi, Xiao Liu, Dokyun Lee, Kannan Srinivasan (2023). Journal of Marketing Research, 60(6), 1027-1051.
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“Hype News Diffusion and Risk of Misinformation: The Oz Effect in Healthcare,” Zijun (June) Shi, Xiao Liu, Kannan Srinivasan (2022). Journal of Marketing Research, 59(2), 327-352.
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Winner, Paul E. Green Award, 2023
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Winner, AMA MR-SIG Don Lehmann Award, 2023
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“Design of Platform Reputation System: Optimal Information Disclosure,” Zijun (June) Shi, Kannan Srinivasan, Kaifu Zhang (2022). Marketing Science, 42(3), 500-520.​​​
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“Freemium as an Optimal Strategy for Market Dominant Firms,” ​Zijun (June) Shi, Kaifu Zhang, Kannan Srinivasan (2019). Marketing Science, 38(1), 150-169.
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“Can Market Power Be Controlled by Regulation of Core Prices Alone?: An Empirical Analysis of Airport Demand and Car Rental Price,” Achim Ingo Czerny, Zijun (June) Shi, Anming Zhang (2016). Transportation Research Part A, Vol. 91 (September), 260-272.
Selected works in progress
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"Towards Intelligent Shopping Assistant: An Early Exploration." (with Song Lin, Xinyi Sun)
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“On the Role and Design of Art Royalties.” (with Song Lin, Wenxiao Yang)
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"Information Silo on Social Media" (with Tianyu Han, Wenbo Wang)
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“Pricing for AI Companion” (with Chen Cao, Mengze Shi)
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“Can A Traditional Automaker Accelerate EV Sales Through Company-Owned Stores?” (with Ting Zhu, Mengze Shi, Xubing Zhang)
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"Shopping Addiction." (with Xiao Liu, Chen Cao, Xuhang Fan)
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"Gender Neutral Marketing" (with Jiaqi Chen, Tong Guo, Shuo Zhang)
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"Technology Investment and Dynamic Pricing with Uncertainty in Product Upgrade." (with Stylianos Despotakis)