Research Interest and Projects in Progress

We are currently working on research with the following themes, trying to contribute to a human-centered future where technology truly serves people:

(1) AI-driven Solutions for Consumer Wellbeing. We explore how AI and digital technologies can foster consumer wellbeing, especially in the social and emotional aspects.

(2) User-centered Design of Healthcare. Our research bridges scientific insights and real-world practice in healthcare services and products — investigating how responsible design, consumer psychology, ethical governance, and market mechanisms can be shaped to align technological innovation with user adoption and genuine wellbeing outcomes.

(3) Consumer-AI Relationship on Social Wellbeing. We explore the affective relational bonds that consumers develop through their interactions with AI products and services, and examine the implications of such bonds for consumer emotional and social wellbeing.

Publication

"Welfare Implications of Democratization in Content Creation: Generative AI and Beyond." Tianxin Zou, Zijun (June) Shi, Yue Wu, Journal of Marketing Research, forthcoming.
“The Effect of Voice AI on Digital Commerce.” Chenshuo Sun, Zijun (June) Shi, Xiao Liu, Anindya Ghose (2025), Information Systems Research, 36(2):1147-1166.
“Hype News Diffusion and Risk of Misinformation: The Oz Effect in Healthcare,” Zijun (June) Shi, Xiao Liu, Kannan Srinivasan (2022). Journal of Marketing Research, 59(2), 327-352.
- Winner, Paul E. Green Award, 2023
- Winner, AMA MR-SIG Don Lehmann Award, 2023
“How Do Fast Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media.” Zijun (June) Shi, Xiao Liu, Dokyun Lee, Kannan Srinivasan (2023). Journal of Marketing Research, 60(6), 1027-1051.
“Design of Platform Reputation System: Optimal Information Disclosure,” Zijun (June) Shi, Kannan Srinivasan, Kaifu Zhang (2022). Marketing Science, 42(3), 500-520.
“Freemium as an Optimal Strategy for Market Dominant Firms,” Zijun (June) Shi, Kaifu Zhang, Kannan Srinivasan (2019). Marketing Science, 38(1), 150-169.
“Can Market Power Be Controlled by Regulation of Core Prices Alone?: An Empirical Analysis of Airport Demand and Car Rental Price,” Achim Ingo Czerny, Zijun (June) Shi, Anming Zhang (2016). Transportation Research Part A, Vol. 91 (September), 260-272.

Recruitment:

Postdoc, Ph.D. (Interdisciplinary Studies), and RA positions are available. We look for candidates who share the same research interests, have strong motivation, and have rich research experience in multimodal LLMs and agents, with application in healthcare and social or emotional wellbeing. Interested candidates are welcome to email juneshi@ust.hk a copy of your resume, transcripts, papers, and other relevant materials.